Creative Director
Over the course of twelve years at UCLA, I led a multitude of efforts to create positive and empowering experiences for students and the campus community. Working collaboratively with a diverse range of stakeholders, I infused design thinking and user focused strategies into the institution's approach toward student services. I provided strategic vision, organizational alignment and design oversight for all communications and marketing projects at UCLA Residential Life. I developed a comprehensive brand strategy and built an award-winning in-house creative team.
Brand Management
I led the brand management efforts for UCLA Housing and Residential Life, fostering partnerships across campus to create compelling and inspiring content and to meet strategic institutional goals. Bruins are optimists who believe that anything is possible and we work hard to bring their stories to life.
Design & Communications
I oversaw a team of designers and student staff for UCLA Residential Life and the UCLA Career Center, working to regularly exceed expectations in the quality of design & communications content. From executive communications and internal briefings, to event experiences and social media engagement, we take care to craft every element with inclusivity, sincerity and optimism in mind. Our work creating campaigns, brochures, posters, logos and promotional items was recognized with numerous awards at the 2018 and 2019 ACUHO-I Marketing Awards.
Strategic Planning
I worked with executive leadership, administrators and fellow staff to to facilitate, advise and shape strategic planning efforts. I employed service design strategies and facilitation methods focused on building consensus and breaking down institutional barriers in order to inspire creative thinking and innovative solutions.
Space Planning & Design
In 2013 I authored an extensive report for UCLA Housing and Residential Life on the large inventory of common area spaces. This enabled a significant institutional shift in focus towards meeting the growing needs of the 13,000+ students living on campus. Since 2013 we have completed a number of major renovation and new construction projects that have greatly improved the living and learning environments for students.
Photography
My photographs are used throughout campus publications and in web content. I regularly work with freelance photographers and student media specialists to keep our image asset library full of inspiring and colorful imagery of the campus and student life.
Digital
I worked collaboratively with web developers and digital designers to create digital content and improve user experiences on university web properties. We worked to redesign many campus websites including those for Housing, Residential Life, Career Center and Student Affairs. Past projects include the design of reslife.ucla.edu and truebruinwelcome.ucla.edu.
